
Herbert Lubalin was an american Graphic Designer who worked with American author, editor, publisher and photo journalist Ralph Ginzburg on three of Ginzburg's magazines Eros, Fact and Avant Gard. He was responsible for most of the visual creativity of these three publications. He also design a very influential typeface which was named 'ITC Avant Garde'.
After working with Ginzburg; Herbert Lubalin went into his own private practice. Since Lubalin had his own studio he had the freedom to design for a wide variety of projects which would include poster and magazine design to packaging and identity solutions.
After 10 years or working alone in a private practice he worked on a wide variety of projects. He also managed to create a Typographic Journal for U&Lc magazine which would serve as not only an advertisement for his designs but also a opportunity for further Typographic experimentation. Lubalin enjoyed the freedom his magazine provided him; he was quoted as saying “Right now, I have what every designer wants and few have the good fortune to achieve. I’m my own client. Nobody tells me what to do.
Here is the site that is a tribute to the Great Herbert Lubalin...
http://www.typogabor.com/herb-lubalin/